J. Ames Cornish
Leadership: Identifying and pursuing new product and market
opportunities. Recruiting, managing, and motivating technical and marketing
teams. Raising investment and development funds. Communicating company vision
to customers, influencers, and the media. Founder and CEO of
venture-backed software company. Board Director for technology start-up,
education, and non-profit organizations.
Marketing & Strategy: Business planning,
forecasting, and analysis. Market segmentation, product strategy and
partnering strategy. Competitive analysis and positioning. Product
Management and cross-functional team building. Business development,
software licensing and contract negotiation. Master's of Business
Administration from Stanford University.
Technical: Software architecture and development with a wide variety
of platforms and languages. Database architecture, integration, and
development. Conceived, designed, and developed three award-winning
software products. Inventor of US patent #7,519,948 for XML-based web application development.
Master's degree in theoretical physics from Harvard
University. Graduate-level computer science studies at Stanford
Security: Internet security auditing, policies, and
implementation. Chairman and Founder of the SDForum Internet Security
special interest group. Board Director for Infragard, an
FBI-sponsored cyber-security organization. Certified Information Security
Professional (CISSP), and certified PCI assessor (QSA, QPASP).
1997-present Montebello Partners
Founder and Partner. Founded successful consulting practice
for internet security, business and marketing strategy, and application
development. Clients include Hewlett-Packard, Reel.com, Philips
Semiconductors, Charles River Ventures, and several start-ups.
Business and Marketing
Helped clients to successfully raise investment capital, enter new
markets, and select strategic partners.
- Entrepreneur-in-residence for one of Japan's big three technology corporations.
Researched and identified target customer segments. Developed market entry strategy.
Identified and qualified acquisition candidates and business partners for U.S. market entry.
- Developed new business strategy and identified and qualified potential start-up
acquisitions for a leading manufacturer of storage appliances and peripherals.
- Investment due diligence, market fit assessment, and technical
evaluation of a security software technology start-up for Charles River Ventures
- Market analysis, strategy and positioning recommendations, partnering
strategy, and business planning for Hewlett-Packard, including Unix and NT server divisions
for direct and VAR channels to medium to large enterprises
- Market segmentation, application analysis, and venture-capital
presentations for 3ParData, an enterprise-scale storage server systems
vendor, funded by Mayfield Fund and Oracle Ventures
- Business strategy recommendations, financial projections, and security
derivative valuation for Churchill-Madison Group, a business consulting firm
- Business planning, technical architecture recommendations, and program
management for Extempo Systems,
a startup creating virtual interactive characters for enterprise customers
- Business planning, financial modeling, and strategy consulting for a Biotech
Helped clients to successfully secure web operations and to
develop secure internet applications. Internet security engagements include penetration testing, security
assessment, firewall and virtual private network configuration, cryptography
integration, and secure web application development and architecture.
- Forensic data recovery for an apparel manufacturer in litigation against
former executives. Uncovered clear evidence of misconduct that was key to litigation.
- Forensic data collection and analysis for a regional bank to confirm conflicts of interest
and misconduct. Evidence was used to terminate IT executives.
- Web application security testing and source code review for novel
two-factor two-way Internet-based authentication system PassMark, used by Bank of America for
online banking authentication.
- Application security testing, penetration testing, and vulnerability
scanning for Airframe Business
Software, of their integrated business applications delivered as an
- Numerous Payment Card Industry (PCI) on-site security assessments and security
scanning for multiple class 1, 2, and 3 merchants, processing service
providers, and payment application developers.
- Web application security testing and payment network penetration testing
for multiple large credit-card payment processors.
- Security assessment, Regulatory compliance review (HIPAA and
California SB1386), traffic analysis, network architecture
recommendations, and VPN installation for Cord Blood Registry.
(Platforms: Cisco IOS, WatchGuard Firebox, Linux, HP Top Tools, Microsoft
Active Directory, Cisco VPN)
- Security architecture, design, and implementation of the web integration
of cryptography and smart card technologies for planned retail and consumer
deployments for Philips
Semiconductors. (Platforms: PKI, MS Crypto API, C++,
- Security auditing, penetration testing, system hardening, host-based
intrusion detection system implementation for PumaTech, an internet
information synchronization and delivery company. (Platforms: Solaris,
Linux, NT, SonicWall, Snort, Saint, Nessus, Unix shell scripting,
CheckPoint, Cisco IOS)
- Network and software security review and architecture for a secure
eCommerce web application development for PumaTech. (Platforms: Solaris,
Weblogic, Oracle 8, Java, http cookies, SSL encryption).
Helped clients improve product performance, add new
product lines, and achieve competitive advantage through superior product
information. Software development engagements include database and
data-warehousing design and implementation, secure and dynamic web site design
and implementation, and Java and C++ application development.
- System architecture and database development of a 500,000-product video,
music, and toy catalog for one of the top eTailers of children's products, FamilyWonder,
funded by Accel and US Venture Partners. Trained and led engineering
staff. (Platforms: Oracle 8, SQL,
- Movie database spidering (automated data retrieval from web pages) and
merging into a data warehouse, and internal web site development for Reel.com,
the leading internet video seller, now a subsidiary of Hollywood Video. Also developed an
automatic script creation system, which
generated robust SQL procedures from schema descriptions.
(Platforms: SQL Server 6.5, Oracle 8i, Windows NT, IIS, Visual InterDev, PL/SQL, XML, XSLT, Perl, ASP, ODBC,
- Design and development of SQL2XML, a database
conversion utility that transforms tables in an SQL database to XML
documents. SQL2SML automatically discovers the tables, columns,
primary key constraints, and foreign key relationships in a relational
database, and uses these to create an intelligent plan for which tables
should be nested in hierarchical XML. (Platforms: Java, wfc XML, SQL,
- Product catalog database needs analysis, schema design, and process
architecture for BigWords.com,
a leading internet vendor of college textbooks (Platforms: Oracle 8, SQL
Server 7, Solaris, Windows NT)
- Development of a secure customer support site for Mirapoint, an email appliance startup (Platforms: IIS,
ASP, SQL Server 6.5)
- Internet and desktop software components for InfoMediate, an Internet "active delivery" startup
(Platforms: Windows, COM, ActiveX, Visual C++)
- Java performance-boosting and deployment techniques for Netmosphere, a
web-based project management supplier which was acquired by CriticalPath
(Platforms: Sun Java Plug-In, Netscape SmartUpdate)
- Java-based "push" technology for Nuance
Communications, a speech recognition software vendor (Platforms: Java, JDBC,
- Elected to board of directors for the bay area chapter of Infragard, an FBI-sponsored
organization to ensure cyber-security. Chair of membership committee
- Elected to board of directors for the
Software Development Forum, Silicon Valley's leading developer's
organization. Served on web site vendor selection committee, special
interest group management committee, and IT security committee
- Member of board of directors for
Fairbanks Country Day, a kindergarten through 12th grade private school
in Rancho Santa Fe, California
- Founder and co-chair of the SDForum Internet
Security & Privacy special interest group, a monthly meeting of
1990-1997 Vividus Corporation
President, Founder, and Chief Technical Officer. Founded and
built authoring software company. Raised venture capital
funding. Conceived, designed, and led development of multimedia
authoring, web authoring, and children's products, which won a MacUser Eddy
finalist award, a Technology & Learning "Best Software of the
Year" award, and a Software Publishers' Association Codie finalis t
award for "Best Consumer Software Application". Sold company
to Sunburst Communications.
- Raised over $1.8 million in outside funding from private investors and
venture capital funds including Draper Fisher Jurvetson. Recruited and
managed senior sales, marketing, and technical management.
- Proposed, negotiated, and closed a publishing agreement with Claris.
Secured development contract with Taligent. Closed bundling and licensing
deals with Apple Computer, Kodak, and Yahoo!. Negotiated acquisition of
Vividus by Sunburst Communications, which was later acquired by Houghton
- Represented company and products to the
media through trade press interviews, trade show panels, user group presentations,
mainstream business and consumer print media interviews, and national radio and television
broadcast appearances. Selected and managed external public relations
- Managed marketing activities including print and web advertising, direct
mail campaigns, press releases, trade show participation, two-tier
distribution relationships and programs, and OEM relationships.
Developed business plans, including product plans, competitive analysis,
marketing plans, and budgets.
- Managed design and development of Web Workshop, the web page
creator for kids and families, which won an SPA Codie finalist award for "Best
Consumer Software Application". (Platforms: C++, Windows, Winsock,
tcp, ftp, http protocols)
- Developed a prototype client/server graphic authoring environment in
Java. (Platforms: Netscape, Java applets, http).
- Designed and developed a business presentations application for Taligent, now a subsidiary of IBM (Platforms: C++,
- Designed and built a cross-platform C++ application framework used
to produce Windows95, Windows 3.1 and Macintosh versions of our internet authoring tools.
Special features included automatic memory management, type-safe lists and arrays, a
robust class verification strategy, and a platform-independent versioned object file
format. (Platforms: C++, OO design, Windows, MacOS)
- Conceived, designed, and developed Amazing Animation, an
animated creativity program for kids ages 5 and up, which won
Technology & Learning's "Best Software of the Year" award, and
was distributed by Claris Corporation, a subsidiary of Apple Computer Managed user
interface testing, and human factors design. (Platforms:
Macintosh, QuickTime, Metrowerks C++)
- Designed and wrote Cinemation, a multimedia authoring tool
which won a MacUser Eddy finalist award for "Best Animation
Program". (Platforms: MacOS, QuickTime, Mathematica, Think C,
Motorola 68040 and PPC assembly)
1987-1990 Apple Computer
Applications Marketing Manager, Desktop
Presentations and Multimedia. Responsible for all of Apple's Desktop Presentations
marketing activities. Supervised a group of four market managers.Managed
market research and focus group programs. Instigated and nurtured
alliances with third-party software developers. Developed channel programs,
sales strategies, and presented to thousands of customers and partners at
Comdex, MacWorld, and Apple sales conferences.
Market Development Manager, Desktop Presentations.
Championed Apple's entry into the mainstream business presentations marketplace. Developed
target business-to-business market segments, positioning, strategic relationships, and product plans. Managed
project teams and contractors to create sales tools, customer literature, trade show
demonstrations, and seminar presentations.
1984-1987 Hewlett-Packard, Personal Software Division
Group Product Manager, Graphics Software.
Recruited and supervised team of four product managers for business graphics software.
Introduced and grew new product line to become the largest in our three-division business
unit. Responsible for profit and loss, current product introductions and marketing, future product
development, and channel development.
Product Manager, Graphics Software. Managed
several graphics software products totaling more than $8 million in annual sales. Managed
all aspects of the product life-cycle, including market research, product feature-set
determination (MRDs and PRDs), budget proposals, product planning, pricing, customer support planning,
manufacturing, packaging, public relations, promotion, advertising, sales training, and
retail dealer approval. Successfully launched two new products through both direct and
retail channels. Recruited retail distribution partners.
1981-1982 Kidder, Peabody & Co.
Corporate Finance Associate. Invented
new bond (including terms, analysis, and marketing) in which more than $200 million
was invested. Research and marketing in the Technology Finance Group. Valuation of new
securities on the Product Development Committee. Coordinated the design and development of
a linear programming system.
1978-1981 Harvard University
Programmer, Sociology Department. Developed
BASIC and C language software for data analysis and for student use in sociology courses.
Several programs have been nationally distributed.
Research Assistant, Physics Department. Developed
techniques and computer programs for analyzing nuclear particle collisions to determine
the mass of the neutrino. Designed and trouble-shot electronics hardware for an experiment
to detect proton decays.
1978-1980 Scripps Institute of Oceanography
Summer Intern. Developed FORTRAN software for
numerical modeling of chemical distributions in the ocean. The purpose of this work was to
understand the ocean's behavior as a reservoir of carbon, and thus predict global climate
changes caused by fossil fuel consumption.
1982-1984 Stanford Graduate School of Business
MBA 1984. Special interests: technology
management, marketing, and entrepreneurship. Also completed graduate-level computer science
courses in programming language design, computer graphics, expert systems development, and
1977-1981 Harvard University
BA and MA cum laude in physics 1981. Accepted
with sophomore standing. Main academic interests: theoretical physics, cosmology,
psychology, economics, and philosophy. Toured Caribbean as a member of the Harvard Jazz
Database Platforms: Architecture and implementation of data
warehousing and eCommerce web applications on Oracle and SQL Server.
Design of backup and standby systems, and database security policies.
Integration of Oracle Financials with eCommerce systems. Designed and
built multi-source, multi-product catalog database system for two leading
consumer eTailing sites.
Operating Systems and Platforms: 9 years Windows, 10 years MacOS, 6
years UNIX and Linux. Also proficient with DOS, Apache, IIS, TCP/IP, ftp,
IPSEC, NAT, html, smtp, nntp, COM, DCOM, ActiveX, OLE, XML, XSLT, Sun JDK,
WebLogic, JavaBeans, J2EE, EJB, RMI, IIOP, ODBC, JDBC, QuickTime, and
Programming Languages: Concept and implementation of consumer
packaged software and commercial custom software, including 15 years C, 9
years C++ and 4 years Java. 11 years OOP and OOD, including Booch. Also
Pascal, Basic, FORTRAN, APL, Forth, MRS (expert system language), LISP,
Prolog, Smalltalk, and Z80 and 68020 assembler.
Special Design Expertise: Object-oriented frameworks, large-scale
database schema design, animation, video, audio, user interface design,
graphical authoring tools, and client/server applications. Conceived,
designed, and developed three award-winning software products: Cinemation
(multimedia authoring), Amazing Animation (children's creativity), and Web
Workshop (web site authoring).